Choosing a provider

Penetration testing for startups: how to choose a provider

Penetration testing for startups: which delivery type fits which need, tradeoffs of 15 providers from published data, and what evidence to ask for before you buy.

Short answer

A startup should pick a pentest provider by the job the test must do: pass a customer review, give audit evidence or find real flaws before launch. Automated providers publish lower prices and faster results. Human-led providers publish fewer prices and start later. Ask each for a sample report, a scope statement and retest terms.

Penetration testing for startups comes down to one choice: what the test must do for you. A startup usually needs a pentest for one of three jobs: to answer a customer's security review, to give an auditor evidence, or to find real flaws before a launch. The right provider differs for each. This page uses only fields from the PentestCompare dataset, checked on 9 November 2026. It does not rank providers.

What should a startup look for in a pentest provider?#

Look at six things in order: scope, delivery type, price visibility, turnaround, retesting and evidence you can show. Scope comes first because a test that skips your API or your mobile app does not answer the question you bought it for. Delivery type comes next because it decides who finds the flaws and who checks them.

The dataset records each of these fields for all 15 providers. It marks gaps as "Not published" or "unknown". A gap does not mean the provider lacks the thing. It means the pages we read did not say.

Which providers fit which startup need?#

The table groups providers by what their own pages emphasize. Fit is a reading of the dataset fields, not a recommendation. Each provider's profile has the sources.

Need Providers whose pages fit it What the pages show Tradeoff
Low price and fast results for a web app or API TurboPentest, Aikido, Parameter TurboPentest publishes $99, $299 and $699 tests and a signed attestation letter. Aikido publishes $4,000 for an application and its primary APIs. Parameter publishes no price but has a public sample report. Automated. TurboPentest flags business logic for manual follow-up. Aikido's Rightsized range runs $50 to $30,000+. Parameter's SOC 2 report is Type I.
Human testers on a platform Cobalt, HackerOne, BreachLock, Synack Cobalt, HackerOne and Synack describe vetted human testers or researchers. BreachLock describes an in-house human team. Mostly quote-only. Cobalt's human-led tiers are annual credit packages. Synack needs a platform subscription it does not price.
A boutique consultancy with published rates Secure Ideas Starting prices from $8,160 per test, $340 an hour, and a public sample report. Higher entry price. The pages say testing starts 2 to 4 weeks after contract.
Frequent testing of many apps XBOW, Escape, Horizon3.ai Continuous or on-demand automated testing. Horizon3.ai publishes per-asset prices. No price for XBOW or Escape. Scope is narrower: XBOW covers web apps and APIs on the pages checked.
AI features in the product Cobalt, Escape, Terra Security, Pen Test Partners Their pages list AI application testing in scope. Check the depth: a scope line is not evidence of experience.

The last row uses the dataset's "ai_apps" scope field. Providers marked "unknown" may still test AI applications.

What are the tradeoffs between automated and human-led testing?#

Automated providers publish more prices and report faster. Human-led providers publish fewer prices and, in Secure Ideas' case, start weeks after contract. Cobalt's annual tiers list starts within 1 to 3 business days. The delivery types also differ in who checks findings: HackerOne says human pentesters review every agent finding in its agentic product, while TurboPentest's page does not say humans validate findings.

For most startups the tradeoff is between speed and cost on one side and judgment on the other. Business logic and authorization flaws depend on context about your product. See the AI vs human guide for how providers describe this.

What does a startup pay?#

Published prices in the dataset start at $99 for an automated test and reach $27,120 for a 14-day team test. Human-led annual platform tiers have no published price. The cost guide has the full table with units. Do not compare amounts before you compare units and scope.

A small budget limits the choice, but price is the weakest signal of quality in this data, because no price here comes with evidence about findings.

What evidence should you ask for before buying?#

Ask every shortlisted provider for the same items, in writing:

  1. A sample report. Public in the dataset for Aikido, Parameter, Secure Ideas, TurboPentest and Excession Labs. On request at Cobalt and BreachLock. Not published for the other eight providers. Aikido's public samples cover network, mobile and AI tests, not web or API. The sample for Excession Labs is built on an invented app, not a customer report.
  2. A scope statement naming apps, APIs, roles, environments and what is excluded.
  3. Retest terms: how many, how long, and the price after. Cobalt's pricing page states its retest window two different ways, so ask which applies.
  4. Tester information: who tests, who reviews findings, and which credentials apply. Credentials listed in the dataset are claims from the vendor's pages.
  5. A letter or summary you can send a customer, if a customer asks for one.

If a customer or auditor sets the requirement, ask them what they accept first. The SOC 2 providers guide covers audit evidence. The questions guide goes deeper on the team and the report.

How should a startup run the comparison?#

Write one scope summary with the scoping checklist. Send it to three providers of different delivery types. Compare the replies on scope covered, retest terms, sample report and total price in one currency. Then pick the one whose evidence answers your actual job.

Application security platform · automated

Aikido

Aikido sells an AI pentest with fixed and scoped pricing, plus continuous testing. Reports are aimed at SOC 2, ISO 27001 and HIPAA evidence, and a human-led CREST pentest can be requested.

Published price: $4,000 per assessment +1 more · Sample report: public

Consultancy · human-led

Secure Ideas

Secure Ideas is a boutique offensive security consultancy. It sells fixed-fee projects and PETaaS prepaid credits, with published hourly rates and starting prices by test type.

Published price: $8,160 per test (flat fee, starting) +4 more · Sample report: public

Questions

When does a startup need a pentest?

Usually when a customer's security review asks for a recent report, when an auditor asks for evidence, or before a launch that handles sensitive data. No law makes a pentest mandatory for every startup. The trigger is normally a buyer or a standard that applies to you.

Can a startup use an automated pentest for a customer review?

Some automated providers sell a report and a signed letter. Whether the customer accepts it is the customer's decision. Ask the customer which evidence it accepts before you buy, and send the sample report to them.

Sources

  1. TurboPentest pricing and homepage (checked 9 November 2026)
  2. Aikido pricing (checked 9 November 2026)
  3. Cobalt pricing (checked 9 November 2026)
  4. Secure Ideas pricing and homepage (checked 9 November 2026)
  5. Parameter pentesting page (checked 9 November 2026)
  6. Synack pricing (checked 9 November 2026)
  7. HackerOne pentest product page (checked 9 November 2026)